Spectacle Marketing

Marketing Bootcamp

Learn more about Spectacle’s 4-week marketing bootcamp for solopreneurs.

Spectacle’s Marketing Bootcamp for Solopreneurs

Spectacle’s Marketing Bootcamp for Solopreneurs


From developing your brand identity guidelines, to strategically choosing and creating content on your marketing platforms, this eBook covers everything a new entrepreneur needs to know about how to execute on quality marketing.

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Are you:

  • Launching your own business, but not quite sure where to start when it comes to marketing?

  • Already in business, but need guidance on how to make an impact and see results from your marketing efforts?

  • Feeling overwhelmed by the amount of marketing initiatives you “should” be doing, or like you’re spinning your wheels trying to do it all?

If so, our 4-week marketing bootcamp will be an incredible resource for empowering you to find clarity on the value your business offers, be strategic about your marketing efforts, and work smarter, not harder.

This 86-page eBook comes with 37 pages of worksheets and action items for each week, giving you the push you may need to get sh*t done. It covers:

  1. Setting a foundation for a strong brand identity. We’ll help you discover who you are, why you exist, and what you believe as a business. We’ll also show you how to translate these core beliefs into your visual elements, verbal elements, and messaging & positioning.

  2. Establishing your digital presence. Then, we’ll walk you through the various digital platforms you should consider for your business such as your website, social media channels, email marketing, and content marketing channels. We’ll also guide you through how to strategically choose and set up each platform in a way that sets you up for success for years to come.

  3. Planning marketing campaigns. Once your marketing channels are set up, you’ll need to start pushing content and campaigns to communicate with and grow your audience. In week 3, we’ll show you how to create a strategic marketing calendar and craft content that resonates with your audience.

  4. Tracking and refining your marketing efforts. Lastly, we’ll leave you with our best advice for optimizing your marketing campaigns, including how to track analytics on each channel, how to simplify your efforts for a thriving business, and other marketing initiatives you might want to consider in the future.

We’re being honest when we say we’re seriously excited to share our years of marketing experience with our community through this course. It’s a small investment into the future of your business that will give your marketing—and your business—a serious revamp, and drive results for years to come. By participating in this course, you’re on your way to developing a more strategic business, which paves the way for a healthier, sustainable, and more mindful life as an entrepreneur. What’s not to love about that?

What people had to say about this product:

“I launched my company in June, and I took on Spectacle's Marketing Bootcamp to analyze and reprocess the work I did before launch. The workbook really helped identify areas that I'd overlooked and helped me clarify things that had changed in the lead up to launch and post-launch. As a new company, it's taken me a while to truly understand my direction, voice, branding and marketing strategy. SMB covered everything — and it fostered quality reflection time on my existing strategy while challenging me to consider and apply new directions. It's approachable, encouraging and clever; I truly looked forward to working on it. It was like a four-week, intermittent retreat for my brand vision." - Matt. A (E-Commerce)

“I have learned SO much from the encouraging, confident voices of Niki and Kat in this material. I felt so overwhelmed as a new business owner with zero marketing experience or knowledge, and WOW was this the product for me. The Marketing Bootcamp not only taught me about essential marketing basics, like strategic messaging, visual identity and how to create content, but also helped me hone in on my business's values and goals and what makes our brand unique. After spending just a few hours with the Bootcamp material and completing some of the worksheets, I had concrete questions to bring back to my team in order to spark creative discussion about how best to represent our brand. I continue to move through the Bootcamp's material feeling confident about how to speak, write, post, and brainstorm about the significance and distinctiveness of my business. THANK YOU SPECTACLE!” - Hannah L. (Podcast)