Spectacle Marketing is on a mission to transform companies into beloved brands through smart strategy, fresh content, and authentic community building. Smart marketing efforts make the difference between good companies and cult brands — together, we can propel your business to the top of its class.
Spectacle is headquartered in Denver, Colorado, but works from and with brands around the world.
What We Offer
We want to work with you, not for you. We recognize that every company is unique, and we’re excited to craft marketing initiatives that align with your company’s individual goals, mission, and values. At Spectacle, we don’t go for the quick band-aid fix — we help you drive sustainable value to your business for years to come.
Strategic quarterly planning
Detailed marketing strategy (per channel)
User + Competitive research
Brand Identity development
Vision + Mission positioning
Marketing persona creation
Social media marketing
Analytics & reporting
Ongoing management + consulting
Meet Your Team
Niki and Katerina have both cut their teeth in the marketing industry, working everywhere from well-known tech giants to small, scrappy startups. They’ve worn multiple hats and have the breadth of experience to ensure your marketing efforts work hand-in-hand with your product strategy, sales goals, and overall brand vision.
After graduating early from Cornell University with dual degrees in English and Music, Katerina was accepted into Yahoo’s Marketing Associate Program, an intensive 18-month rotational program with an inaugural class of just six people. She completed rotations in event marketing, B2B marketing, and product marketing, and ultimately landed at Flickr, where she orchestrated their first-ever 20 Under 20 program, launched Flickr for iPad, and expanded their social media marketing to include Pinterest and Instagram.
Since then, Katerina has worked at various startups, developing deep knowledge of functions such as product management, user experience, and “growth hacking”. She’s passionate about staying up-to-date on the technological forces of the future, ensuring her clients are at the forefront of their industry’s landscape, and finding ways to disrupt the status quo.
When Katerina’s not working, you can find her OM’ing in a hot vinyasa class, crafting stories for her blog, or jamming out to musicians ranging from Mendelssohn to Miguel.
From San Francisco to Denver, Niki has grown eCommerce and mobile-focused startups from 0 to 100, focusing on everything from marketing and social media, to PR and copywriting. As a DU graduate with degrees in Communications, Japanese, and Jazz Flute, she enjoys flexing her creative muscle while keeping strategy and analytics in mind.
Niki's startup journey began as an editorial intern at Huckberry, where she was promoted to a full-time position in just two weeks. From there, she went on to manage multiple teams at companies like UNIQLO and Favor, working across marketing and communications departments. Most recently, Niki co-founded a community sharing app, Fluid Market, and grew its user base to 30K, secured $40M in inventory, and helped the company earn $250K in revenue within their first year of operation. She has developed a passion for brand marketing, clean aesthetic, and unique content, and is dedicated to delivering the creative boost her clients are looking for.
In her spare time, you can find Niki playing music at various venues across town, watercoloring, or shopping for vintage goods.
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